Erasmus School of Economics

Staff Personal Homepages

 

• Erasmus School of Economics
• Erasmus University Rotterdam

laatste wijziging: 23-2-2011

Quantitative Models in Marketing Research

by Philip Hans Franses and Richard Paap

Contents   Data   Corrections

Contents

• 1. Introduction and outline of the book 
• 2. Features of marketing research data 
• 3. A continuous dependent variable
• 4. A binomial dependent variable 
• 5. An unordered-multinomial dependent variable 
• 6. An ordered-multinomial dependent variable 
• 7. A limited dependent variable 
• 8. A duration dependent variable
• Appendix.

description

Data

• Chapter 3
  • Heinz sales data (Eviews 3.1 format)
  • Heinz sales data (Excel format)
• Chapter 4
  • Heinz/Hunts data (Eviews 3.1 format)
  • Heinz/Hunts data (Excel format)
• Chapter 5
  • Saltine cracker data (Eviews 3.1 format)
  • Saltine cracker data (Excel format)
• Chapter 6
  • Risk profile data (Eviews 3.1 format)
  • Risk profile data (Excel format)
• Chapter 7
  • Charity donations data (Eviews 3.1 format)
  • Charity donations data (Excel format)
• Chapter 8
  • Interpurchase times (Eviews 3.1 format)
  • Interpurchase times (Excel format)

Corrections

corrections and additions