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Welcome to the homepage of
prof. dr. Martijn de Jong


Personal Background

Selected Honors



Other Interests


prof. dr. Martijn de Jong
Department of Business Economics - Section Marketing
Erasmus School of Economics, PO Box 1738
3000 DR Rotterdam, the Netherlands
Office: H15-08
Tel.: +31 (0)10 408 2368
Fax: +31 (0)10 408 9169
Email: mgdejong [at]

My curriculum vitae can be downloaded here

Personal background

Martijn de Jong is Professor of Marketing Research & Tinbergen Research Fellow. He obtained his PhD in marketing from Tilburg University in 2006, and an MSc in Econometrics from Erasmus University. He has been a visiting scholar at Columbia University since 2008.

Prof. De Jong's substantive research interests lie in the domain of consumer well-being (reducing undesirable behaviors; promoting responsible and prosocial behavior). He generally uses large-scale international datasets to develop generalizable consumer behavior theories. His methodological interests include cross-cultural data analysis, stated preference and survey methodology, machine learning (computational text analysis), and the analysis of sensitive questions. He teaches Global Brand Strategy and Marketing Research and was also academic director of the master program in marketing.  

De Jong's work has been published in the most prestigious marketing journals, such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Research, Journal of Marketing, Quantitative Marketing & Economics. His work has also appeared in top psychometric and psychological journals like Psychometrika and Journal of Personality and Social Psychology.  He serves on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Consumer Research, and the International Journal of Research in Marketing. Prof. De Jong was named an MSI Young Scholar in 2009, and he was also recipient of the American Marketing Association's 2020 Global Marketing Award, and 2015 Paul E. Green Award for Best paper in the Journal of Marketing Research. He was also recipient of other awards such as Tilburg University's 2007 dissertation award, the 2009 J.C. Ruigrok award, the 2010 Christiaan Huygens award, the 2010 Erasmus Research award, and he received several research grants such as NWO Veni (250,000 euro) and Vidi (800,000 euro) grants.

Prof. De Jong has acted as a consultant for various companies in the market research industry, luxury industry, for universities, the Catholic church, and he has also served as a legal expert witness.  

Selected Honors

- 1999 Propadeutical Exam in Econometrics with highest honors, Erasmus University
- 2002 M.Sc. in Econometrics with highest honors, Erasmus University
- 2006 Ph.D. in marketing with highest honors, Tilburg University
- Elected for 2005 AMA doctoral consortium (out of 11 PhD candidates)
- Tilburg University's dissertation award 2007
- ERIM Early Career Talent Program (special program for top researchers)
- Johannes Cornelis Ruigrok award 2009 (awarded once every four years to an economist; presented by the chairman of the Dutch Social and Economic Council)
- Marketing Science Young Scholar 2009 (belonging to cohort of future leaders in the academic area).
- ERIM outstanding young researcher award 2009 (awarded once a year by the Erasmus Research Institute of Management across all young researchers in management)
- the Erasmus Research prize 2010 (awarded once a year for highest excellence in research; one faculty member is chosen as a recipient across all disciplines and schools)
- the Christiaan Huygens award 2010 (awarded once every five years to an economist; presented by HRH Queen Máxima of the Netherlands, the minister of education, and the president of the Dutch national bank).
- 2011 Tinbergen Research Fellow.
- Ranked #8 worldwide on research productivity in the premier marketing journals for the period 2008-2012.
- ESE Top Talent Researcher Award 2013
- Member Young Erasmus
- Paul E. Green Award 2015 (with this award, the American Marketing Association recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research).
- AMA SIG 2020 Global Marketing Award

- EUR fellowship 2007 (200,000 euro)
- Niels Stensen stipend 2007 (Every year the Niels Stensen foundation awards 6 stipends to outstanding young scholars in the Netherlands; 45,000 euro)
- Marketing Science Institute grant for research on social desirability ($ 5,000)
- ERIM grant for health research (10,000 euro)
- Tinbergen research grant (60,000 euro)
- Netherlands Organization for Scientific Research VENI grant 2009 (250,000 euro)
- eMArc research grant for cross-functional research (3,000 euro)
- Netherlands Organization for Scientific Research VIDI grant 2013 (800,000 euro)


Peer-reviewed articles

Kolesnyk, Daryna, Martijn G. de Jong, and Rik Pieters (2021), "Gender Gaps in Deceptive Self-Presentation on Social Media Platforms Vary with Gender Equality: A Multinational Investigation ," Psychological Science, forthcoming 

Mintz, Ofer, Imran S. Currim, Jan-Benedict E.M. Steenkamp, and Martijn G. de Jong (2021), "Managerial Metric Use in Marketing Decisions Across 16 Countries: A Cultural Perspective," Journal of International Business Studies, 52 (8), 1474-1500. 

Fuchs, Christoph, Martijn G. de Jong, and Martin Schreier (2020), "Earmarked donations to charity: Cross-cultural evidence on its appeal to donors across twenty five countries," Management Science, 66 (10), 4359-4919 .

de Jong, Martijn G. and Rik Pieters (2019), "Assessing Sensitive Consumer Behavior Using the Item Count Response Technique," Journal of Marketing Research, 56 (3), 345-360.
* Lead article

Yang, Cathy L. Olivier Toubia, and Martijn G. de Jong (2018), "Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments," Journal of Marketing Research, 55(6), 783-800.
* Lead article

de Jong, Martijn G., Jean-Paul Fox, and Jan-Benedict E.M. Steenkamp (2015), "Quantifying Under- and Over-reporting in Surveys Through a Dual Questioning-Technique Design," Journal of Marketing Research, 52 (December), 737-753.
* Lead article

Yang, Cathy L., Olivier Toubia, and Martijn G. de Jong (2015), "A Bounded Rationality Model of Information Search and Choice in Preference Measurement," Journal of Marketing Research, 52 (April), 166-183.
* Paul E. Green Award 2015

Camacho, Nuno, Martijn G. de Jong, and Stefan Stremersch (2014), "The effect of Customer Empowerment on Adherence to Expert Advice," International Journal of Research in Marketing, 31 (3), 293-308.

de Jong, Martijn G., Rik Pieters, and Stefan Stremersch (2012), "Analysis of Sensitive Questions Across Cultures: An Application of Multigroup Item Randomized Response Theory to Sexual Attitudes and Behavior," Journal of Personality and Social Psychology, 103 (September), 543-564.

de Jong, Martijn G., Donald R. Lehmann, and Oded Netzer (2012), "State-Dependence Effects in Surveys," Marketing Science, 31 (September-October), 838-854.

Toubia, Olivier, Martijn G. de Jong, Daniel Stieger, and Johann Fueller (2012), " Measuring Consumer Preferences Using Conjoint Poker," Marketing Science, 31 (1), 138-156.

de Jong, Martijn G., Rik Pieters, and Jean-Paul Fox (2010), "Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires," Journal of Marketing Research, 47(1), 14-27

Steenkamp, Jan-Benedict E.M. and Martijn G. de Jong (2010), "A Global Investigation Into the Constellation of Consumer Attitudes Toward Global and Local Products," Journal of Marketing, 74(6), 18-40.

de Jong, Martijn G. and Jan-Benedict E.M. Steenkamp (2010), "Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large-Scale Cross-Cultural Research," Psychometrika, 75(1), 3-32.
* Lead article

Steenkamp, Jan-Benedict E.M., Martijn G. de Jong de & Baumgartner, H. (2010). Socially Desirable Response Tendencies in Survey Research. Journal of Marketing Research, 47(2), 199-214.
* Lead article

de Jong, Martijn G., Jan-Benedict E.M. Steenkamp, and Bernard P. Veldkamp (2009), "A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales. Marketing Science, 28(4), 674-689.

de Jong, Martijn G., Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner (2008), "Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation. Journal of Marketing Research, 45(1), 104-115.

Donkers, Bas, Peter C. Verhoef, and Martijn G. de Jong (2007), "Modeling CLV: A test of competing models in the insurance industry," Quantitative Marketing and Economics, 5(2), 163-190.

de Jong, Martijn G., Jan-Benedict E.M. Steenkamp, and Jean-Paul Fox (2007), "Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model." Journal of Consumer Research, 34(2), 260-278.


Books/book chapters

de Jong, Martijn G. and Ulf Bockenholt (2015), "Marketing Research," in W.J. van der Linden (ed.), Handbook of Item Response Theory: Vol 3. Applications. Boca Raton, FL: Chapman & Hall/CRC.

de Jong, Martijn G. (2013). New Survey Methods: Tools to Dig for Gold. ERIM inaugural address series, EIA-2013-053-MKT, ISBN 978-90-5892-338-7. 


Global Marketing

Marketing Research