 |
Welcome to the homepage ofStefan Stremersch |
Personal Data |
Publications |
Books |
Book Chapters |
Cases |
Awards |
| Full name: | Stefan Stremersch |
| Titles: | Prof.dr. |
| Affiliation: | Department of Business Economics, School of Economics, Erasmus University Rotterdam |
| Address: | P.O. Box 1738, 3000 DR Rotterdam, The Netherlands |
| Room: | E02-04 |
| Phone: | (+31) 10 - 408.87.19 |
| Fax: | (+31) 10 - 408.91.69 |
| Email: | stremersch@ese.eur.nl |
| Curriculum Vitae: | My complete VITAE can be downloaded here. |
| Education: |
Ph.D., Tilburg University, The Netherlands (cum
laude) |
| Research Interests:
|
Innovation.
Pharmaceutical Marketing. Marketing of High Technology. New Product Growth Forecasting. Marketing Response Models. Marketing Strategy. |
| Teaching Interests: |
Innovation.
Taught at all
levels: |
“Customer Insights for Innovation: A Framework and Research Agenda for Marketing,” with Elke Cabooter, Ivan A. Guitart and Nuno Camacho, Journal of the Academy of Marketing Science, 2025, forthcoming. (pdf download here) “Branded response to generic entry: Detailing beyond the patent cliff,” with Vijay G. Hariharan and Vardit Landsman, International Journal of Research in Marketing, 2024, forthcoming. (pdf download here) “How can academics generate great research ideas? Inspiration from ideation practice,”, International Journal of Research in Marketing, 2024, 41(1), 1-17. (pdf download here) “The Value of Context-Specific Studies for Marketing,” with Jorge Gonzalez, Albert Valenti, and Julian Villanueva, Journal of the Academy of Marketing Science, 2023, 51(1), 50-65. (pdf download here) “The Rise of New Technologies in Marketing: A Framework and Outlook,” with Donna Hoffman, Page Moreau and Michel Wedel, Journal of Marketing, 2022, 86(1), 1-6. (pdf download here) “Financial Projections in Innovation Selection: The Role of Scenario Presentation, Expertise, and Risk,” with Vardan Avagyan, Nuno Camacho, and Wim Van der Stede, International Journal of Research in Marketing, 2022, 39(3), 907-926. (pdf download here) “Grassroots Innovation Success: The Role of Self-Determination and Leadership Style,” with Nuno Camacho, Elio Keko, and Stefan Wuyts, International Journal of Research in Marketing, 2022, 39(2), 396-414. (pdf download here) “Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing,” with Russ Winer and Nuno Camacho, "lead article", Journal of Marketing, 2021, 85(5). (pdf download here) “The Impact of Informational and Emotional Television Ad Content on Online Search and Sales,” with Ivan Guitart, Journal of Marketing Research, 2021, 58(2), 299-320. (pdf download here) “The Study of Important Marketing Issues: Reflections,” International Journal of Research in Marketing, 2021, 38(1), 12-17. (pdf download here) “The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?,” with Vardit Landsman, Journal of Marketing, 2020, 84(3), 122-141. (pdf download here) “Gear Manufacturers as Contestants in Sport Competitions: Breeding and Branding Returns”, with Yvonne van Everdingen and Vijay G. Hariharan, Journal of Marketing, , 2019, 83(3), 124-144. (pdf download here) “Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity,” with Nuno Camacho, Hyoryung Nam, and P.K. Kannan, Journal of Marketing, 2019, 83(2), 138-157. (pdf download here) “Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity,”(with Ivan Guitart and Jorge Gonzalez), International Journal of Research in Marketing, 2018, 35(3), 471-489. (pdf download here)
“Introduction to the IJRM Special Issue on Marketing and Innovation”,
(with Gui Liberali, Eitan Muller and Ronald T. Rust), International Journal of
Research in Marketing, 2015, 32(3), 235-237.
(pdf
download here)
“Unraveling Scientific Impact: Citation Types in Marketing Journals”, (with Nuno
Camacho, Sofie Vanneste and Isabel Verniers), International Journal of
Research in Marketing, 2015, 32(1), 64-77. (pdf
download here)
“The Effect of Customer Empowerment on Adherence to
Expert Advice”, (with Nuno Camacho and
Martijn De Jong), International Journal of Research in Marketing, 2014,
31(3), 293-308. (pdf
download here)
“Variable Selection in International Diffusion Models”,
(with Sarah Gelper), International Journal of Research in Marketing,
2014, 31(4), 356-367. (pdf
download here)
“The Commercial Contribution of Clinical Studies for Pharmaceutical Drugs”,
(with Ashish Sood and Eelco Kappe), International Journal of Research in
Marketing, 2014, 31(1), 65-77. (pdf
download here)
“From Academic Research to Marketing Practice: Exploring the Marketing Science
Value Chain”, (with John Roberts and Ujwal Kayande), International Journal of
Research in Marketing, 2014, 31 (2), 127-140. (pdf
download here)
Winner of 2015 ERIM Top
Article Award.
Winner of 2014 Best Paper Award.
Commentaries:
Rejoinder:
John H.
Roberts, Ujwal Kayande, and Stefan Stremersch.
“The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering
Variation in Specialty and Space”, (with Vardit Landsman & Sriram Venkataraman), Marketing Science, 2013, 32 (1), 89-110. (pdf
download here)
“Analysis of Sensitive Questions Across Cultures: An Application of Multigroup
Item Randomized Response Theory to Sexual Attitudes and Behavior”, (with Martijn
de Jong & Rik Pieters), Journal of Personality and Social Psychology,
2012, 103 (3), 543-564. (pdf
download here)
“Dynamics in International Market Segmentation of New Product Growth”, (with Aurélie Lemmens & Christophe Croux),
International Journal of Research in Marketing, 2012, 29 (1), 81-92. (pdf
download here)
Winner IJRM Best Paper Award 2012.
“Multi-Homing in Two-Sided Markets: An Empirical Inquiry in the Video Game
Console Industry”, (with Vardit
Landsman), Journal of Marketing, 2011, 75 (November), 39-52. (pdf
download here)
“The Global Entry of New Pharmaceuticals: A Joint Investigation of Launch Window
and Price”, (with Isabel Verniers
& Christophe Croux), International Journal of Research in Marketing,
2011, 28 (4), 295-308.
(pdf download
here)
“Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning
About Drug Quality”, (with Nuno Camacho &
Bas Donkers), Marketing Science, 30 (2), 2011, 305-320.
(pdf download
here)
Dissertation-based paper of Nuno Camacho.
“Does New Product Growth Accelerate Across Technology Generations?”, (with Eitan
Muller & Renana Peres), Marketing Letters, 21 (2), 2010, 103-120. (pdf
download here)
“Editorial Marketing competition in the 21st century”, (with Oliver Heil and Don
Lehmann), International Journal of Research in Marketing, 27, 2010,
161–163. (pdf
download here)
“The Evolving Social Network of Marketing Scholars”, (with Jacob Goldenberg,
Barak Libai, and Eitan Muller), Marketing Science, 29 (3), 2010, 561–567.
(pdf download
here)
“Preface to The chilling effects of network externalities”, (with Donald R.
Lehmann and Marnik G. Dekimpe), International Journal of Research in
Marketing, 27 (1), 2010, 1-3. (pdf
download here)
“From the (Past) Editors”, (with Donald R. Lehmann), International Journal of
Research in Marketing, 26 (4), 2009, 257-258. (pdf
download here)
“Preface to a Debate”, (with Donald R. Lehmann), International Journal of
Research in Marketing, 26 (2), 2009, 153. (pdf
download here)
“Marketing of the Life Sciences: A New Framework and Research Agenda for a
Nascent Field”, (with Walter Van Dyck), "lead article" "article featured on JM
blog", Journal of Marketing, 73 (4), 2009, 4-30. (pdf
download here)
“Modeling Global Spill-Over in New Product Takeoff”, (with Yvonne Van Everdingen
and Dennis Fok), Journal of Marketing Research, 46 (5), 2009, 637-652. (pdf
download here)
Winner ERIM Top Article Award 2010.
“The Effect of Superstar Software on Hardware Sales in System Markets”, (with
Jeroen L.G. Binken), Journal of Marketing, 73 (2), 2009, 88-104.
(pdf download
here)
“Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory
Regimes”, (with Aurélie Lemmens), Marketing Science, 28 (4), 2009,
690-708. (pdf
download here)
“Health and Marketing: The Emergence of a New Field of Research”,
International Journal of Research in Marketing, 25 (4), 2008,
229-233.
(pdf download
here)
“25 Years of IJRM: Reflections on the Past and the Future”, (with Donald R.
Lehmann), International Journal of Research in Marketing, 25 (3), 2008,
143-148.
(pdf download
here)
“Editorial”, (with Don Lehmann), International Journal of Research in
Marketing, 24 (4), 2007, 277. (pdf
download here)
“The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the
Missing Link?”, (with Sriram Venkataraman), Management Science, 53 (11),
2007, 1688-1701. (pdf
download here)
“The Quest for Citations: Drivers of Article Impact”, (with Isabel Verniers and
Peter C. Verhoef), Journal of Marketing, 71 (3), 2007, 171-193. (pdf
download here)
“Indirect Network Effects in New Product Growth”,
(with Gerard Tellis, Philip Hans Franses and
Jeroen L.G. Binken), Journal of Marketing, Chicago: 71 (3), 2007, 52-74.
(pdf
download here)
“Editorial”, (with Don Lehmann), International Journal of Research in
Marketing, 24 (1), 2007, 1-2.
(pdf download
here)
“Customizing Complex Products: When Should the Vendor Take Control?”, (with
Mrinal Ghosh and Shantanu Dutta), Journal of Marketing Research, 43
(November), 2006, 664-679. (pdf
download here)
“Globalization of Authorship in the Marketing Discipline: Evolution, Country
Productivity and Consequences”, (with Peter C. Verhoef), Marketing Science,
24 (4), 2005, 585-594. (pdf
download here)
“Marketing Mass Customized Products: Striking the Balance between Utility and
Complexity”, (with Benedict G.C. Dellaert), Journal of Marketing Research,
42 (May), 2005, 219-227. (pdf
download here)
“Understanding and Managing International Growth of New Products”, (with Gerard
J. Tellis), International Journal of Research in Marketing, 21 (4), 2004,
421-438. Winner of the MSI&IJRM Research Competition on Global Marketing 2003. (pdf
download here)
Finalist AMA TechSIG Best Paper Award 2005.
“Vertical Marketing Systems for Complex Products: A Triadic Perspective”, (with
Stefan Wuyts, Christophe Van den Bulte and Philip Hans Franses), Journal of
Marketing Research, 41 (November), 2004, 479-487. (pdf
download here)
“Social Contagion and Income Heterogeneity in New Product Diffusion: A
Meta-Analytic Test”, (with Christophe Van den Bulte), Marketing Science,
23 (4), 2004, 530-544. (pdf
download here)
Winner ERIM Top Article Award 2005.
“Portfolios of Interfirm Agreements in Technology-Intensive Markets:
Consequences for Innovation and Profitability”, (with Stefan Wuyts and Shantanu
Dutta), Journal of Marketing, 68 (2), 2004, 88-100. (pdf
download here)
“Buying Modular Systems in Technology-Intensive Markets”, (with Allen M. Weiss,
Benedict G.C. Dellaert and Ruud T. Frambach), Journal of Marketing Research,
40 (3), 2003, 335-350. (pdf
download here)
Finalist AMA TechSig Best Paper Award 2004.
“The International Takeoff of New Products: The Role of Economics, Culture, and
Country Innovativeness”, (with Gerard J. Tellis and Eden Yin), Marketing
Science, 22 (2), 2003, 188-208.
(pdf download
here)
Discussed in numerous newspapers, journals and newswires nationally and abroad –
such as
The Economist, Sloan Management Review, Het Financieel Dagblad, De Financieel
Economische Tijd.
Winner ERIM Impact Award 2004.
Winner Global Marketing Award, American Marketing Association, 2006.
Most Highly Cited Paper Published in Marketing Science in the 2003 volume (2005,
2006).
Marketing Science Long Term Impact Award Finalist, 2009 & 2010.
“Strategic Bundling of Products and Prices: A New Synthesis For Marketing”,
(with Gerard J. Tellis), Journal of Marketing, 66 (January), 2002, 55-72. (pdf
download here)
Winner of the 2002 Harold H. Maynard Best Paper Award.
Top-3 of most readable articles (Sawyer, Laran and Xu, Journal of Marketing,
January 2008)
“The Purchasing of Full-Service Contracts: An
Exploratory Study within the Industrial Maintenance Market”, (with Stefan Wuyts
& Ruud T. Frambach), Industrial Marketing Management, 2001, 30 (1), 1-12.
(pdf
download here)
"Kiezen
voor Winst", 2016, ISBN: 978-9-0244-0427-8,
www.kiezenvoorwinst.nl
“Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices,
Research and Policies”, (with Min Ding
and Jehoshua Eliashberg), 2013, ISBN 978-1-4614-7800-3.
“Verlicht Ondernemen”,
(with Bruno Tindemans), 2008, ISBN 978-9-0774-9228. “Marketing Models for the Life Sciences Industry,” (with Vardan Avagyan and Vardit Landsman), in Handbook of Marketing Decision Models (edited by Berend Wierenga and Ralf van der Lans), Springer, ISBN 978-3-319-56939-0. “The What, Who and How of Innovation Generation”, (with
Elio Keko and Gert Jan Prevo), in Handbook of Research on New Product
Development (edited by Peter Golder and Debanjan Mitra), Edward Elgar, 2018
“The Pharmaceutical Industry: Specificity, Challenges, and What You Can Learn from this Book,” (with Min Ding and Jehoshua Eliashberg). In: “Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies”, (with Min Ding and Jehoshua Eliashberg), 2013, ISBN 978-1-4614-7800-3.
“The Successful Launch and Diffusion of New Therapies”, In M. Ding, J.
Eliashberg & S. Stremersch (Eds.), Innovation and Marketing in the
Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer.
(with Vardit Landsman and Isabel Verniers, ISBN
978-1-4614-7800-3, (2014), 189-223. (pdf download here)
“Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical
Companies”, In M. Ding, J. Eliashberg & S. Stremersch (Eds.), Innovation and
Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and
Policies. Springer. (with Ulrich Betz, Nuno Camacho and Michael Gerards), ISBN
978-1-4614-7800-3, (2014),
119-148. (pdf download here)
“The Connected Patient”,
In The Book on the Connected Customer, Tilburg Lustrum, in press. (with Nuno
Camacho and Vardit Landsman), ISBN: 978-1-84872-837-0, January 2010, 107-139. (pdf download here) “Commercial Transformation at Grünenthal,” with Nuno Camacho, Elio Keko and Isabel Verniers, Rotterdam School of Management, Erasmus University, 2024. “Merck KGaA: Designing the Next Innospire Process,” with Elio Keko, Nuno Camacho and Thomas Herget, Rotterdam School of Management, Erasmus University, 2024. “Aliaxis Group SA: Developing Big Innovations,” with Elio Keko and Isabel Verniers, Rotterdam School of Management, Erasmus University, 2024. “Komatsu: The Rise of a Service-Dominant Logic,” with Elio Keko, IESE Business School, 2015, M1328-E. “Babcock: An Innovative Business Model in the Mining and Construction Industry,” with Elio Keko, IESE Business School, 2015, 1329-E. “Caesar IT Services: Marketing Multiple Value Propositions in One Firm,” with Silvia Belezza, IESE Business School, M-1227-E. “Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet”, with Nuno Camacho, Carlos Garcia-Pont and Isabel Verniers, IESE Business School, M-1279-E. “Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth”, with Nuno Camacho, IESE Business School, M-1286-E. Harold H. Maynard Award
IJRM Best Paper Award
AMA Awards
EMAC Awards
MOA Scientist of the Year Award, 2020
Ruigrok Award
International Francqui Chair
Marketing Science Long Term Impact Award (Finalist) Jan-Benedict Steenkamp Long Term Impact Award (Finalist)
Special issue editorial
Featured in
LSE Business Review [link].
Featured in
UpNext Podcast [link].
Featured in special webinar of the editors and in numerous media outlets such as
Yahoo!Finance, Poets & Quants, AACSB Insights, EurekaAlert (run by the AAAS, the American Association for the Advancement of Sciences), etc (see details in FRISBUSS.com).
“Predicting the consequences of marketing policy changes: A new data enrichment
method with competitive reactions,” (with Eelco Kappe and Sriram Venkataraman), Journal of Marketing Research, 2017, 54(5) 720–736. (pdf download here).
Books
Book Chapters
Cases
2013 for “Dynamics in International Market
Segmentation of New Product Growth”, (with Aurélie Lemmens & Christophe Croux),
IJRM, 2012, 29(1), 81-92.
2006 AMA Global Marketing Award
2018 Appointed as EMAC Fellow, The European Marketing Academy appoints maximum 20 Fellows, based on scholarly leadership and service to EMAC, which become Honorary Fellows upon retirement; EMAC defines the role of Fellows as advisors to senior leadership of EMAC and to enhance the standing of EMAC to the external world.
2013
for “Social Contagion and Income Heterogeneity in New Product Diffusion: A
Meta-Analytic Test, (with Christophe van den Bulte),
Marketing Science, 2004, 23(4),
530-544.
2010 for “The
International Takeoff of New Products: The Role of Economics, Culture, and
Country Innovativeness”, (with Gerard J. Tellis and Eden Yin),
Marketing Science, 2003, 22(2),
188-208.
2009 for “The International Takeoff of New
Products: The Role of Economics, Culture, and Country Innovativeness”, (with
Gerard J. Tellis and Eden Yin), Marketing
Science, 2003, 22(2), 188-208.
2018 for
“Understanding and Managing International Growth of New Products” (with Gerard
J. Tellis), IJRM, 2004, 21(4),
421-438.
2017 for
“Understanding and Managing International Growth of New Products” (with Gerard
J. Tellis), IJRM, 2004, 21(4),
421-438.
2016 for
“Understanding and Managing International Growth of New Products” (with Gerard
J. Tellis), IJRM, 2004, 21(4),
421-438.
2015 for
“Understanding and Managing International Growth of New Products” (with Gerard
J. Tellis), IJRM, 2004, 21(4),
421-438