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Welcome to the homepage of
Nuno Camacho


Personal Data

Nuno Camacho 

Associate Professor

Department of Business Economics
Erasmus University Rotterdam
Erasmus School of Economics, PO Box 1738
3000 DR Rotterdam, the Netherlands
Office: H15-03
Tel.: +31 (0)10 408 1303
Fax: +31 (0)10 408 9169
Email: camacho[at]ese.eur.nl
Curriculum Vitae: Please click this link

Education: Ph.D. Management, Erasmus University Rotterdam (cum laude); M.Sc. Economics & Business, Erasmus University Rotterdam (cum laude); Licenciatura in Economics (5-year degree), University Porto, Portugal
Research Interests: Modeling Consumers and Managers' Decisions, Marketing & Innovation, Behavioral Economics, Bayesian Learning Models, Health Marketing.
Teaching Interests: Marketing & Innovation, Marketing Strategy, Marketing Research, Behavioral Insights & Policies and Behavioral Economics for Marketing.


Research Interests (detail)

In my research, I specialize on behavioral insights in the areas of innovation and marketing, i.e. the application of behavioral models to understand, predict and improve managerial decisions and to better understand customer behavior (customer insights). I also work frequently in the area of health marketing, with a focus on patient-physician decision-making. To examine these questions empirically, I typically use (Bayesian) econometrics. I also design and run field and online experiments.


Publications

“Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality,” with Bas Donkers and Stefan Stremersch, Marketing Science 30 (2), 2011, 305-320. [link]

“Customer Empowerment and Adherence to Expert Advice,” with Stefan Stremersch and Martijn De Jong, International Journal of Research in Marketing, 31 (3), 2014. [link]

“Unraveling Scientific Impact: Citation Types in Marketing Journals,” with Stefan Stremersch, Isabel Verniers and Sofie Vanneste, International Journal of Research in Marketing, 32 (1), 2015, 64-77. [link]

“Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity,” with Hyoryung Nam, P.K. Kannan and Stefan Stremersch, Journal of Marketing, forthcoming, March 2019. [link]


Research in Progress

Grassroots Innovation

Innovation Project Selection Decisions

Marketing Spending and Controlling


Book Chapters

“The Connected Patient,” with Stefan Stremersch and Vardit Landsman, chapter in The Connected Customer: The Changing Nature of Consumer and Business Markets, Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F.G.M. (Rik) Pieters, Eds., Routledge Academic (Taylor & Francis), ISBN: 9781848728370, 2010 [download working paper version of this chapter here; book is available here]

"Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship," in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].

"Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies," with Ulrich A.K. Betz, Michael Gerards and Stefan Stremersch, in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].


Invited Talks

- "Tournaments to Crowdsource Innovation"

- "Customer Empowerment and Adherence to Expert Advice"

- “Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning”

- “The Salience of Bad Experiences in Physician Learning”

- “Studying Physician Behavior using Discrete Choice Models”


Conference Presentations


Case Studies


Other


Social Media