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Nuno Camacho


Personal Data

Nuno Camacho 

Associate Professor

Department of Business Economics
Erasmus University Rotterdam
Erasmus School of Economics, PO Box 1738
3000 DR Rotterdam, the Netherlands
Office: E02-05
Tel.: +31 (0)10 408 1303
Fax: +31 (0)10 408 9169
Email: camacho[at]ese.eur.nl
Curriculum Vitae: Please click this link

Education: Ph.D. Management, Erasmus University Rotterdam (cum laude); M.Sc. Economics & Business, Erasmus University Rotterdam (cum laude); Licenciatura in Economics (5-year degree), University Porto, Portugal
Research Interests: Modeling Consumers and Managers' Decisions, Marketing & Innovation, Behavioral Economics, Bayesian Learning Models, Health Marketing.
Teaching Interests: Marketing & Innovation, Marketing Strategy, Marketing Research, Behavioral Insights & Policies and Behavioral Economics for Marketing.


Research Interests (detail)

In my research, I specialize on behavioral insights in the areas of innovation and marketing, i.e. the application of behavioral models to understand, predict and improve managerial decisions and to better understand customer behavior (customer insights). I also work frequently in the area of health marketing, with a focus on patient-physician decision-making. To examine these questions empirically, I typically use (Bayesian) econometrics and both secondary data and primary data (e.g., field and online experiments; self-reported data).


Publications

“Grassroots Innovation Success: The Role of Self-Determination and Leadership Style,” with Stefan Stremersch, Elio Keko, and Stefan Wuyts, International Journal of Research in Marketing, 2022, forthcoming. [link]

“Financial Projections in Innovation Selection: The Role of Scenario Presentation, Expertise, and Risk,” with Vardan Avagyan, Wim Van der Stede, and Stefan Stremersch, International Journal of Research in Marketing, 2022, forthcoming. [link]

“Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing,” with Stefan Stremersch and Russ Winer, Journal of Marketing, 85(5), 1-21, 2021, "lead article". [link]
Discussed in numerous media and blogs such as: Yahoo!Finance, Poets & Quants, AACSB Insights, EurekaAlert (run by the American Association for the Advancement of Sciences), etc. See FRISBUSS website.

“Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity,” with Hyoryung Nam, P.K. Kannan and Stefan Stremersch, Journal of Marketing, 2019, 83(2), 138-157. [link]

“Unraveling Scientific Impact: Citation Types in Marketing Journals,” with Stefan Stremersch, Isabel Verniers and Sofie Vanneste, International Journal of Research in Marketing, 32 (1), 2015, 64-77. [link]

“Customer Empowerment and Adherence to Expert Advice,” with Stefan Stremersch and Martijn De Jong, International Journal of Research in Marketing, 31 (3), 2014. [link]

“Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality,” with Bas Donkers and Stefan Stremersch, Marketing Science 30 (2), 2011, 305-320. [link]


Research in Progress

Innovation Project Selection Decisions

Drivers of Marketing Spending


Book Chapters

“The Connected Patient,” with Stefan Stremersch and Vardit Landsman, chapter in The Connected Customer: The Changing Nature of Consumer and Business Markets, Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F.G.M. (Rik) Pieters, Eds., Routledge Academic (Taylor & Francis), ISBN: 9781848728370, 2010 [download working paper version of this chapter here; book is available here]

"Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship," in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].

"Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies," with Ulrich A.K. Betz, Michael Gerards and Stefan Stremersch, in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].


Invited Talks

- "Tournaments to Crowdsource Innovation"

- "Customer Empowerment and Adherence to Expert Advice"

- “Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning”

- “The Salience of Bad Experiences in Physician Learning”

- “Studying Physician Behavior using Discrete Choice Models”


Conference Presentations


Case Studies


Other


Social Media