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Welcome to the homepage of
Nuno Camacho


Personal Data

Nuno Camacho 

Associate Professor

Department of Business Economics
Erasmus University Rotterdam
Erasmus School of Economics, PO Box 1738
3000 DR Rotterdam, the Netherlands
Office: H15-03
Tel.: +31 (0)10 408 1303
Fax: +31 (0)10 408 9169
Email: camacho[at]ese.eur.nl
Curriculum Vitae: Please click this link

Education: Ph.D. Management, Erasmus University Rotterdam (cum laude); M.Sc. Economics & Business, Erasmus University Rotterdam (cum laude); B.Sc. Economics (5-year Lic.), University Porto, Portugal
Research Interests: Modeling Consumers and Managers' Decisions, Marketing & Innovation, Behavioral Economics, Bayesian Learning Models, Health Marketing.
Teaching Interests: Marketing & Innovation, Marketing Strategy, Marketing Research, Behavioral Insights & Policies and Behavioral Economics for Marketing.


Research Interests (detail)

In my research I build econometric models aimed at better understanding the decisions made by consumers and by managers. I am interested in the study of individual and joint consumer decision processes and I am also interested in behavioral economics applied to marketing. During my Ph.D. I have modeled consumer choices in high-stakes decision contexts, namely health decisions (i.e. patient and physician behavior). In recent years I have started to focus also on high-stakes managerial decisions, such as innovation-related decisions and marketing spending decisions.

In terms of research approach, I typically combine state-of-the-art econometric models (e.g. Bayesian methods) with theories from behavioral economics and psychology (including cross-cultural and social psychology) to study consumer and managerial decision-making in high-stakes contexts.


Publications

“Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning about Drug Quality,” with Bas Donkers and Stefan Stremersch, Marketing Science 30 (2), 2011, 305-320. [link]

“Customer Empowerment and Adherence to Expert Advice,” with Stefan Stremersch and Martijn De Jong, International Journal of Research in Marketing, 31 (3), 2014. [link]

“Unraveling Scientific Impact: Citation Types in Marketing Journals,” with Stefan Stremersch, Isabel Verniers and Sofie Vanneste, International Journal of Research in Marketing, 32 (1), 2015, 64-77. [link]


Research in Progress

Grassroots Innovation

Innovation Tournaments: Drivers of Engagement in Idea Maturation

Antecedents of Innovation Funding Decisions

Marketing Spending and Controlling


Book Chapters

“The Connected Patient,” with Stefan Stremersch and Vardit Landsman, chapter in The Connected Customer: The Changing Nature of Consumer and Business Markets, Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, and F.G.M. (Rik) Pieters, Eds., Routledge Academic (Taylor & Francis), ISBN: 9781848728370, 2010 [download working paper version of this chapter here; book is available here]

"Patient Empowerment: Consequences for Pharmaceutical Marketing and for the Patient-Physician Relationship," in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].

"Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies," with Ulrich A.K. Betz, Michael Gerards and Stefan Stremersch, in Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research and Policies, Min Ding, Josh Eliashberg, and Stefan Stremersch, Eds., Springer, ISBN: 978-1461478003, 2014 [link].


Publications in Other Fields

“Expert Opinion of Nephrologists about the Effectiveness of Low-Protein Diet in Different Stages of Chronic Kidney Disease,” with Gianluca Trifirò et al., International Journal of Food Sciences and Nutrition, 2014. [link]


Invited Talks

- "How to Promote Engagement in Innovation Tournaments?"

- "Customer Empowerment and Adherence to Expert Advice"

- “Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning”

- “The Salience of Bad Experiences in Physician Learning”

- “Studying Physician Behavior using Discrete Choice Models”


Conference Presentations


Case Studies


Other


Social Media